A new destination. A connected digital foundation.
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A launched Coming Soon website for a Smith Mountain Lake destination, with a full hospitality website and staff workspace in development.
A new dining, billiards, retail, and entertainment destination needed a clear introduction before opening—and a foundation for keeping its future website current.
“Zach is extremely professional, strong attention to detail, very high class. Not to mention he's an absolute pleasure to work with! My wife and I HIGHLY recommend Hartwell Holdings!! CW The Black Angus Company”
Vision Enlarge ↗
Introduce the place before opening. An editorial story section pairs the venue’s identity with a clear explanation of its hospitality vision.
Hartwell designed and launched the Coming Soon experience around the venue’s story, four experiences, renovation photos, opening timeline, contributors, and location. Charcoal, cream, brass, and restrained motion carry the client’s identity across desktop and mobile. The next phase brings dining menus and specials, billiards tournament entry requests, retail displays, events, private-event inquiries, and Work With Us pathways into a full website.
The public Coming Soon site gives visitors a first look at the vision and what is ahead. Alongside the full website, Hartwell is developing Black Angus Studio: a custom workspace where authorized owners and employees can update menus, prices, photos, products, and events through drafts, previews, and controlled publishing. The full site and Studio remain in development; they are not live public features.
Selected client work. The Black Angus Company is an independent business; its branding and content remain its own. Screenshots show the launched Coming Soon website. The venue image is a planned rendering, not a photograph of completed premises; renovation images show the former brewery. Full website and Studio development are separate from the public Coming Soon release.
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